Branding vs. Brand Identity What is the difference and why does it matter for your business? At Pixales, as a business consulting firm specialized in marketing services, we find brands that confuse the concepts of "branding" and... Branding
Effective promotional management Point of Sale Promotions (those tactical activities implemented over a specific period of time in a set of commercial establishments, in order to capture attention... Promociones Retail Shopper Marketing Trade Marketing
In-store execution is like Real Estate Let's start by making the distinction between the Consumer Marketing Square and the Trade (or Shopper Marketing) Square. The former refers to Geographic Regions, Marketing Channels or Points... Shopper Conversion Shopper Marketing Trade Marketing
Sales are red, Finance is blue The title of this article refers to the colors used in brain profile studies to represent personality types. Although many follow a similar pattern of dividing the brain... Sales Management
Shrinkage in Retail Recently, we have witnessed a topic that is becoming increasingly relevant in the retail world: "shrinkage", or what we call "shrink" in Spanish. From a perspective... Retail Sales Management