Ron Santa Teresa
Country: Venezuela
Problem: Iconic company in the distillation of rum in the country, with a market share not in accordance with the quality of its products, affected by a lack of clarity in the Point of Sale strategy.
Service: Consulting - Perfect Store
Outcomes: Definition of sales execution guidelines, both for On-Premise and Off-Premise Channels. Definition of Roles and Responsibilities of the Trade Marketing team. Increase of 12% in purchase intention and 9% in brand conversion.
La Universal
Country: Ecuador
Problem: Before the acquisition of the company by Bia Brands (Grupo Mariposa), the alignment of the Commercial Plan was required to ensure a joint operation between both Sales Forces.
Service: Consulting - Trade Marketing / Sales Process Planning
Outcomes: Clean and seamless transition of command to Tesalia CBC (operator of Bia Brands), ensuring execution priorities and business processes.Duracell
Country: LatAm Countries
Problem: Duracell product sales in the region occurs almost entirely through Distributors. Given the nature of the category and the price point of the brand, the handling of purchase objections requires continuous training by the company towards the intermediaries.
Service: Training - Sales / Technology Academy
Outcomes: Implementation of the first digital business academy for the Distributor Sales Force. 100% participation and continuous recording of training KPIs.
La Fabril
País: Ecuador
Situación: La venta de la categoría de aceites en el canal moderno ha sufrido muchos cambios tanto de entorno (COVID-19, Guerra de Ucrania) como internos (Ajuste de precios por inflación). Dichos cambios han afectado significativamente las ventas, y necesitan una intervención pronto y profunda.
Servicio: Optimización de surtido - Planogramación (Estrategia y diseño)
Resultados: Reducción del 40% de SKUs, manteniendo el 92% del volumen. Crecimiento esperado por rotación de nuevos productos (entre 2%-4%) por canal