Our references
Clients who have trusted us and our services
La Universal
Country: Ecuador
Situation: Following the acquisition of the company by Bia Brands (Grupo Mariposa), alignment of the Commercial Plan was required to ensure a joint operation between both Sales Forces.
Service: Consulting - Trade Marketing Planning
Results: Clean and smooth transition of command to Tesalia CBC (operator of Bia Brands), ensuring execution priorities and commercial processes.
Duracell
Country: LatAm
Situation: Duracell batteries sales in the region occurs almost entirely through Distributors. Given the nature of the category and the brand's price point, handling purchase objections requires continuous training from the company to the intermediary.
Service: Technology - Sales School (eLearning)
Results: Implementation of Duracell's first digital commercial academy for the Sales Force of the Distributors. 100% participation and continuous tracking of training KPIs.
La Fabril
Country: Ecuador
Situation: Cooking oil sales category in the supermarkets have undergone many changes both externally (COVID-19, Ukraine War) and internally (Price adjustment due to inflation). These changes have significantly affected sales, and they need a prompt and deep intervention.
Service: CatMan - Strategy and Planogram Design
Results: 40% reduction of SKUs, maintaining 92% of the volume. Expected growth from the rotation of new products (between 2%-4%) per channel
Ron Santa Teresa
Country: Venezuela
Situation: Iconic company in rum distillation in Venezuela, with a market share not in line with the quality of its products, affected by a lack of clarity in the Point of Sale strategy.
Service: Consulting - Perfect Store
Results: Definition of execution guidelines, both for the On Premise Channel and the Off Premise. Definition of Roles and Responsibilities of the Trade Marketing team. 12% increase in purchase intent and 9% in Brand Conversion.