Ron Santa Teresa

Country: Venezuela

Problem: Iconic company in the distillation of rum in the country, with a market share not in accordance with the quality of its products, affected by a lack of clarity in the Point of Sale strategy.

Service: Consulting - Perfect Store

Outcomes: Definition of sales  execution guidelines, both for On-Premise and Off-Premise Channels.  Definition of Roles and Responsibilities of the Trade Marketing team. Increase of 12% in purchase intention and 9% in brand conversion.

La Universal

Country: Ecuador

Problem: Before the acquisition of the company by Bia Brands (Grupo Mariposa), the alignment of the Commercial Plan was required to ensure a joint operation between both Sales Forces.

Service: Consulting - Trade Marketing / Sales Process Planning

Duracell

Country: LatAm Countries

Problem: Duracell product sales in the region occurs almost entirely through Distributors. Given the nature of the category and the price point of the brand, the handling of purchase objections requires continuous training by the company towards the intermediaries.

Service: Training - Sales / Technology Academy

Outcomes: Implementation of the first digital business academy for the Distributor Sales Force. 100% participation and continuous recording of training KPIs.

La Fabril

País: Ecuador

Situación: La venta de la categoría de aceites en el canal moderno ha sufrido muchos cambios tanto de entorno (COVID-19, Guerra de Ucrania) como internos (Ajuste de precios por inflación). Dichos cambios han afectado significativamente las ventas, y necesitan una intervención pronto y profunda.

Servicio: Optimización de surtido - Planogramación (Estrategia y diseño)

Resultados: Reducción del 40% de SKUs, manteniendo el 92% del volumen. Crecimiento esperado por rotación de nuevos productos (entre 2%-4%) por canal